Drools - India's Largest Homegrown Pet Food Brand, Now on Supertails

When it comes to Indian-made pet food, Drools is in a category of its own. Founded in 2010 in Chhattisgarh under the IB Group - one of India's largest protein-focused agribusiness conglomerates - Drools has grown from a regional pet food manufacturer into India's top homegrown pet nutrition brand, commanding a 38% share of India's pet food market and exporting to over 22 countries. The brand's founding principle - that pets deserve food made from the same quality ingredients their owners would trust - shaped every product line they've built since. At Supertails, we carry the full Drools range: dry food, wet food, gravy, treats, and supplements for dogs and cats, across every life stage, at the best prices in India.

Why Has Drools Become India's Most Trusted Homegrown Pet Food Brand?

Since its inception in 2010, Drools has grown into one of - if not the most - trusted, and reputed pet-food brands in India. This isn't a simple feat. Drools has succeeded where many other brands have failed. But what made them such a success in the country?

Real Ingredients, Not Fillers

The single biggest differentiator between Drools and lower-tier Indian pet foods is ingredient quality. Standard budget pet foods in India use corn, wheat, soya, and animal by-products as their primary protein sources - these are cheaper but nutritionally inferior, less digestible, and more likely to trigger sensitivities in dogs with sensitive stomachs. Drools, particularly the Focus Super Premium range, uses real chicken as its number-one ingredient - meaning the first item by weight in the formula is whole, clean chicken, not a chicken by-product or a chicken meal of unspecified origin.

Drools explicitly uses no chicken by-products like feathers, beaks, or feet. The chicken in their formulas - particularly in the Focus range - is described as including all edible parts that meet food safety standards, comparable to what humans consume. This is a meaningful quality marker in a market where many brands obscure ingredient quality behind vague labelling.

Formulated to AAFCO Standards

Drools formulas are developed to meet AAFCO (Association of American Feed Control Officials) nutritional standards - the benchmark used globally to evaluate whether a pet food is complete and balanced. In India's regulatory environment, where domestically enforced pet food standards are still developing, AAFCO compliance is one of the strongest independent quality signals a pet food brand can carry. It means the food has been formulated to provide complete nutrition for the stated life stage, not just a palatable filler with added vitamins.

Manufactured in India, Trusted Globally

Drools operates three manufacturing facilities with a combined annual capacity of approximately 89,400 metric tonnes. Their manufacturing is based in Rajnandgaon, Chhattisgarh, under the IB Group's infrastructure - the same group that processes animal protein for human food markets. This supply chain advantage means Drools has direct access to high-quality, fresher chicken protein than most standalone pet food manufacturers in India. The brand exports to markets including Australia, the Middle East, and Israel - which demands consistent production quality that meets international regulatory standards.

What Are The Different Types Of Drools Food Products Available?

Drools has some of the most varied collection of products available for all most pet types. Here's a breakdown of the different types of products they have:

Drools Dog Food - Understanding the Tiers

One of the most important things to know before buying Drools is that the brand operates across two distinct quality tiers. Understanding the difference ensures you pick the right product for your dog.

• The Focus Super Premium Range is the brand's flagship line. These formulas contain no wheat, no corn, and no soya - the three cheapest filler ingredients commonly used in budget Indian dog foods. Real chicken is the primary ingredient at over 40% of the formula by weight in several variants. The Focus range uses whole eggs, long-grain rice, oatmeal, fish oil, and flaxseed oil as supporting ingredients. It is free from artificial colours, artificial flavours, and chemical preservatives. This is the Drools range that independent pet nutrition reviewers and veterinarians most commonly recommend.
• The standard Drools daily nutrition range (including the Drools Adult and Drools Nutrition lines) is a more affordable option that uses a broader grain base. It is still a balanced, safe diet - Drools' quality controls apply across the entire range - but it does not carry the same ingredient specificity as the Focus line. It is suitable for healthy adult dogs with no known sensitivities whose owners are working within a tighter budget.

Focus Super Premium Dog Food - Range Breakdown

• Focus Starter (3 weeks to 3 months, all breeds) is designed for weaning puppies transitioning from mother's milk to solid food, and also suitable for lactating and gestating mother dogs. Corn, soya, and wheat-free. Enriched with DHA from natural fish oil for brain development, prebiotics and probiotics for gut health, and a caloric density appropriate for the rapid growth phase of early puppyhood. This is the only commercial weaning formula from an Indian brand that meets this standard of ingredient quality.
• Focus Puppy (3 months to 12 months, all breeds) is a complete and balanced nutrition for the growth phase. Real chicken as the primary protein source, with whole-grain rice and oatmeal for digestible energy. Contains DHA, a complex of antioxidants including vitamin C and E for immune system development, and omega-3 and omega-6 fatty acids for skin and coat health. Suitable for all breeds during active growth - from Labrador and Golden Retriever puppies to Indie pups.
• Focus Adult (12 months and above, all breeds) is the long-term maintenance formula for healthy adult dogs. No wheat, corn, or soya. Real chicken as the primary ingredient. Formulated to maintain lean muscle mass, support bone and joint health, promote digestive health, and sustain energy for an active adult lifestyle. A practical choice for Indian dog parents who want to give their Labrador, German Shepherd, Beagle, or Pomeranian a high-quality daily diet without the price point of imported premium brands.

Standard Drools Dog Food

• Drools Adult Dry Food (Real Chicken and Egg) is a complete and balanced formula for adult dogs using real chicken and egg as protein sources. Suitable for dogs of all breeds above 12 months. A widely used daily diet across India, particularly for pet parents upgrading from Pedigree and looking for better ingredient quality at a similar price point.
• Drools Daily Nutrition 100% Vegetarian serves as a complete plant-protein dog food for pet parents who follow a vegetarian diet and prefer to extend that to their dog's feeding. Contains 24% protein from plant sources, designed for dogs of all life stages. No meat ingredients of any kind. Worth noting that a vegetarian diet for dogs is acceptable - unlike cats, dogs are omnivores and can meet their nutritional needs from plant sources when the formula is properly balanced.
• Drools Adult Wet Food and Gravy (Real Chicken and Liver) & other wet food and gravy in this range provides palatability, moisture, and a complementary protein profile when mixed into dry food. Drools gravy in the Real Chicken and Liver variant is one of the most popular additions to dry food meals for picky eaters across India - it significantly improves palatability without changing the fundamental nutritional balance when used as a topper rather than a standalone food.

Drools Dog Treats

• Drools Calcium Bone is one of the most widely purchased dog treats in India. Provides a satisfying chew with calcium enrichment for dental and bone health. Available in multiple sizes suitable for different breeds.
• Drools Calcium Milk Bone is enriched with calcium and milk protein, these biscuits are particularly popular for puppies and growing dogs who benefit from additional calcium during bone development. The milk-based flavour makes them highly palatable.
• Drools Dog Biscuits are the standard training treats and reward snacks for adult dogs. Crunchy texture supports mild dental cleaning through abrasion.
• Drools Sausage Treats is a soft, meat-based treat ideal for training sessions, especially with dogs who prefer a softer reward format. The meat aroma makes these effective motivators during obedience training.

Drools Cat Food - Dry Range

• Drools Adult Cat Dry Food (Ocean Fish) is formulated for cats above 12 months. Uses ocean fish as the primary protein source - a flavour cats are strongly drawn to. Contains taurine, the essential amino acid that cats cannot synthesise and must obtain through diet, critical for heart health, vision, and reproduction. Enriched with omega-6 and omega-3 fatty acids for skin and coat condition, and prebiotics and probiotics for digestive health. Kibble size is designed for a cat's jaw structure.
• Drools Kitten Dry Food is formulated for kittens from weaning to 12 months, with higher protein content, DHA for brain development, and a caloric density suited to the rapid growth phase of kittenhood.
• Drools Ocean Fish and Tuna + Salmon Cat Food variants offer additional flavour options for adult cats. Cats can develop single-flavour fatigue when fed the same formula continuously - having a second protein variant to rotate helps maintain consistent food acceptance.

Drools Pet Supplements

• Drools Absolute Skin and Coat Supplement is formulated with essential fatty acids, vitamins, and minerals to support coat quality and skin health. Particularly useful for dogs with dull, dry, or excessively shedding coats. Regular use typically shows visible improvement in coat texture and shine within 6--8 weeks.
• Drools Absolute Calcium Tablets is a calcium supplement for dogs and puppies requiring additional calcium support - particularly relevant during active bone growth in large breed puppies and in lactating dogs. Note: calcium supplementation should not be used indiscriminately with puppies on already-balanced diets, as excess calcium is harmful to large breed development. Consult your vet before adding calcium supplements to a puppy's diet.
• Drools Salmon Oil is rich in omega-3 fatty acids (EPA and DHA), & this oil supplement supports cardiovascular health, reduces inflammatory responses in dogs with joint issues or skin sensitivities, and contributes to a visibly healthier coat. Can be added directly to dry food. Suitable for both dogs and cats.

How to Choose the Right Drools Product for Your Pet?

Focus vs Standard - Which Should You Buy?

• If your dog is generally healthy, has no food sensitivities, and your household budget is tight, the standard Drools adult range provides complete and balanced nutrition. It is a genuine step up from Pedigree and other budget brands in terms of ingredient quality.
• If your dog has shown any sensitivity to grains, has a dull coat or recurring digestive issues on other foods, or you simply want the best India-made option available, the Focus Super Premium range is the right choice. No wheat, no corn, no soya, real chicken as the primary ingredient, and a formula developed with AAFCO standards in mind - it competes credibly with mid-range imported premium brands at a meaningfully lower price point.

Explore Our Most In-Demand Drools Products On Supertails!

Why Buy Drools from Supertails?

• 100% Authentic Drools Products: Every Drools product on Supertails is sourced from Drools' authorised distribution network. You receive fresh stock with correct manufacture dates - no counterfeit or mishandled products.
• 24-Hour Delivery Across India: We deliver Drools food, treats, and supplements in 24 hours across select Indian cities. We also deliver in 30 Minutes in Bangalore, Delhi, & Mumbai!
• Best Prices and Bulk Savings: Save more with regular deals and discounts on the store. Download the Supertails app now!
• Vet Consultation Available: Not sure whether Focus Starter, Focus Puppy, or Focus Adult is the right formula for your dog's current life stage? Our in-house vet team can guide you based on your pet's age, breed, and health history. Consult a Supertails Vet whenever you wish!
• India's Largest Pet Community: 1,50,000+ Indian pet parents shop on Supertails. Read verified reviews from real Drools users across India - filter by breed to find feedback from dogs like yours.
• Easy Returns: If you receive a damaged, incorrect, or unsatisfactory product, our returns process is straightforward. Contact support, and we will sort it.

You Might Also Be Interested In...

• Our collection of Drools Dog Food
• Our collection of Drools Cat Food
• Our collection of Drools Cat Treats
• Our collection of Drools Dog Treats

India's Favourite Pet Food Brand, Right Here

Drools has earned its position as India's market leader in homegrown pet nutrition through consistent ingredient quality, honest formulation, and pricing that makes better nutrition accessible to Indian pet parents across income levels. From a 3-week-old weaning puppy in its first week on solid food, to an 8-year-old adult Labrador who has eaten Drools Focus every day for years, to a senior cat in Chennai whose coat stays glossy on ocean fish kibble - the range is built to serve real Indian pets in real Indian homes. Browse the full Drools collection on Supertails, find the formula that fits your pet's life stage and your household's budget, and get it delivered to your door ASAP!

FAQs

Is Drools a good dog food brand in India?

Drools is India's largest homegrown pet food brand and one of the most trusted options in the mid-to-premium segment. The Focus Super Premium range - with real chicken as the primary ingredient and no wheat, corn, or soya - is particularly well-regarded by Indian veterinarians and pet nutrition communities for its ingredient quality relative to price. It is formulated to AAFCO standards, which is a strong quality benchmark in the Indian market.

What is the difference between Drools Focus and regular Drools?

Drools Focus Super Premium is a higher-quality tier formulated without wheat, corn, or soya - common low-cost fillers - and uses real chicken as over 40% of the formula by weight. Standard Drools Adult uses a broader grain base and is more accessible in price. If your dog has no sensitivities and your budget is tight, standard Drools is a solid choice. If you want the best India-made option, Focus is the right pick.

Is Drools good for puppies?

Yes, provided you use the life-stage-appropriate formula. Drools Focus Starter is designed for weaning puppies from 3 weeks to 3 months, and Drools Focus Puppy is formulated for 3 months to 12 months. Both contain DHA for brain development, antioxidants for immune system support, and protein levels appropriate for rapid growth. Do not feed adult Drools formula to puppies under 12 months - the nutritional profile is not calibrated for growth.

Is Drools cat food good?

Drools cat food provides complete and balanced nutrition with taurine enrichment - the critical amino acid cats cannot produce themselves. The ocean fish range is well-accepted by most cats, including Indian Shorthairs. It is a reliable mid-range option that sits above budget Indian cat foods in ingredient quality.

Can I feed Drools gravy as a standalone meal?

Drools gravy is formulated as a complement to dry food rather than a complete standalone diet. It is best used as a topper added to dry kibble to improve palatability, particularly for picky eaters or dogs recovering from illness. Feeding it exclusively as the primary diet would not provide the full nutritional profile a dog needs. Mix it with dry food in a ratio of roughly one pouch per serving with the appropriate dry food quantity for your dog's weight.

Is Drools Focus grain-free?

The Focus Super Premium range is wheat-free, corn-free, and soya-free - the grains most commonly associated with sensitivities in dogs. It does contain rice and oats, which are digestible whole grains used as energy sources and are not typically associated with food sensitivities. It is not grain-free in the absolute sense but is free from the specific grains most problematic for sensitive dogs.

How do I transition my dog from another brand to Drools?

Transition over 7--10 days by gradually increasing the proportion of Drools while reducing the old food. A typical schedule: Days 1--3, 25% Drools with 75% current food; Days 4--6, 50/50; Days 7--9, 75% Drools; Day 10, full switch to Drools. If your dog shows loose stools or reduced appetite at any stage, slow the transition down. Adding a probiotic supplement during the switch helps reduce digestive disruption.

Where is Drools manufactured?

Drools is manufactured in Rajnandgaon, Chhattisgarh, under the IB Group's production facilities. The company operates three plants with a combined annual capacity of approximately 89,400 metric tonnes. It is entirely Indian-manufactured and exports to over 22 countries. Drools is the largest homegrown Indian pet food brand by market share.

Does Drools contain artificial colours or preservatives?

The Focus Super Premium range contains no artificial colours, no artificial flavours, and uses natural preservatives. This applies across the Starter, Puppy, and Adult Focus variants. The standard Drools range similarly avoids artificial colours in its primary products - always check individual product labels for the current formulation.