Drools - India's #1 Homegrown Pet Food Brand, Available on Supertails

Drools is India's largest homegrown pet food brand, with a 38% share of the domestic pet food market and exports to over 22 countries. Founded in 2010 in Chhattisgarh under the IB Group - one of India's largest protein-focused agribusiness conglomerates - Drools was built on a single principle: pets deserve food made from the same quality ingredients their owners would trust. At Supertails, we stock the complete Drools catalogue - dry food, wet food, gravy, treats, and supplements for dogs and cats - across every life stage, at the best prices in India.

What Makes Drools Different From Other Indian Pet Food Brands?

Drools stands apart from other Indian pet food brands on three fronts: ingredient quality, nutritional standards, and manufacturing infrastructure. Here's what that actually means in practice.

Real Chicken as the Primary Ingredient

The most important distinction between Drools and lower-tier Indian dog food brands is where the protein actually comes from. Budget Indian brands typically list corn, wheat, soya, or vague "meat derivatives" as their primary ingredients - cheaper to source, but less digestible and more likely to trigger sensitivities. Drools, particularly in the Focus Super Premium range, uses real, whole chicken as the first ingredient by weight. No feathers, beaks, or feet - the chicken in Drools formulas is described as meeting the same edible-part standards as human food supply.

AAFCO-Compliant Formulations

Every Drools formula is developed to meet AAFCO (Association of American Feed Control Officials) nutritional standards - the global benchmark for complete and balanced pet nutrition. In India's developing pet food regulatory environment, AAFCO compliance is one of the strongest independent quality markers a brand can carry. It means the formula provides complete nutrition for the stated life stage, not just palatable filler with a vitamin premix on top.

Indian Manufacturing, International Quality Controls

Drools operates three manufacturing facilities in Rajnandgaon, Chhattisgarh, under the IB Group's infrastructure - the same supply chain that processes animal protein for human food markets. This gives Drools direct access to fresher, higher-quality chicken protein than most independent pet food manufacturers in India. Their 89,400 metric tonne annual production capacity serves both the domestic market and export markets including Australia, the Middle East, and Israel - all of which require consistent adherence to international production standards.

The Two Drools Tiers: Focus Super Premium vs Standard Range

Before buying Drools, it's worth understanding that the brand operates across two distinct quality levels. Picking the right one depends on your pet's health, sensitivities, and your household budget.

Drools Focus Super Premium - The Flagship Line

The Focus range is Drools at its best. No wheat, no corn, no soya - the three fillers most commonly associated with digestive sensitivities and coat issues in dogs. Real chicken accounts for over 40% of the formula by weight in several variants. Supporting ingredients include whole eggs, long-grain rice, oatmeal, fish oil, and flaxseed oil. Free from artificial colours, artificial flavours, and chemical preservatives. This is the Drools range most commonly recommended by Indian veterinarians and independent pet nutrition reviewers.

Choose Focus if: your dog has a sensitive stomach, a dull coat, recurring digestive issues on grain-heavy foods, or if you simply want the best quality India-made option available.

Standard Drools Range - Balanced Nutrition at Accessible Pricing

The standard Drools Adult and Nutrition lines use a broader grain base - which includes wheat and corn - making them more affordable while still meeting Drools' quality controls for safety and balanced nutrition. These are a meaningful step up from budget Indian brands like Purepet in terms of ingredient transparency and protein quality.

Choose standard Drools if: your dog is healthy with no known sensitivities and you're working within a tighter budget.

Drools Dog Food Range

The Drools dog food range covers every life stage from weaning through adulthood, across both the Focus Super Premium and standard tiers.

Focus Super Premium - By Life Stage

Focus Starter (3 weeks to 3 months, all breeds) - Drools' only weaning formula - and the only Indian-made weaning food that meets this level of ingredient quality. Designed for puppies transitioning from mother's milk to solid food, and for lactating and gestating mothers. Corn-, soya-, and wheat-free. Enriched with DHA from natural fish oil for brain development, and pre- and probiotics for establishing healthy gut flora from the first weeks of life.

Focus Puppy (3 months to 12 months, all breeds) - Complete and balanced nutrition for the active growth phase. Real chicken as the primary protein, whole-grain rice and oatmeal for sustained energy. Contains DHA, vitamins C and E as antioxidants for immune system development, and omega-3 and omega-6 fatty acids for skin and coat health. Suitable for Indian breeds from Labrador and Golden Retriever puppies to Indie pups. Browse the full puppy food range on Supertails.

Focus Adult (12 months and above, all breeds) - The long-term daily maintenance formula. No wheat, corn, or soya. Real chicken as the primary ingredient. Formulated to sustain lean muscle mass, support joint health, and maintain consistent energy levels for active adult dogs. The most commonly purchased Drools SKU among Indian pet parents looking for premium-quality daily nutrition without importing foreign brands. Explore all adult dog food options on Supertails.

Standard Range - Key Products

Drools Adult Dry Food - Real Chicken and Egg - Complete, balanced daily nutrition using real chicken and egg as protein sources. The go-to Drools option for healthy adult dogs whose owners are stepping up from budget brands without moving to the Focus tier.

Drools 100% Vegetarian Dry Food - A plant-protein formula designed for pet parents who prefer a vegetarian diet for their dogs. 24% protein from plant sources, suitable for all life stages. Dogs, unlike cats, are omnivores and can meet their nutritional needs from well-balanced plant-based formulas. Browse all vegetarian dog food options on Supertails.

Drools Wet Food and Gravy - Drools wet food and gravy is best used as a topper to dry kibble, not as a standalone diet. Adding one pouch of the Real Chicken and Liver Gravy to dry food is one of the most effective ways to improve meal palatability for picky eaters or dogs recovering from illness - without significantly altering the nutritional balance of the meal. Not recommended as a sole diet.

Drools Cat Food Range

The Drools cat food range covers both dry and wet formats for kittens and adult cats, with taurine-complete formulas across every variant.

Dry Food

Drools Adult Cat Dry Food - Ocean Fish - Formulated for cats above 12 months. Ocean fish is the primary protein - a flavour cats are strongly drawn to. Contains taurine, the essential amino acid cats cannot synthesise and must obtain from food, critical for cardiac health, vision, and reproduction. Enriched with omega-3 and omega-6 for coat health, and pre- and probiotics for digestive support. Kibble size is calibrated for a cat's jaw structure. Browse all cat dry food on Supertails.

Drools Kitten Dry Food - Higher protein content and DHA for brain development, with caloric density suited to the rapid growth demands of kittenhood. For kittens from weaning through 12 months. Browse the full kitten food range on Supertails.

Drools Tuna + Salmon Variant - A rotation option for adult cats. Cats can develop single-flavour fatigue when fed the same formula continuously - alternating between ocean fish and tuna/salmon variants maintains consistent food acceptance.

Drools Dog Treats

Drools dog treats span functional chews, training biscuits, and soft meat-based options - each suited to a different purpose.

Drools Calcium Bone - One of the most widely purchased dog treats in India. A satisfying chew with calcium enrichment for dental and bone health, available in sizes suited to different breeds.

Drools Calcium Milk Bone - Enriched with calcium and milk protein, particularly popular for puppies and growing dogs during active bone development. Browse all dog bones and chews on Supertails.

Drools Dog Biscuits - Standard crunchy training treats. The abrasive texture provides mild dental cleaning benefit. Explore the full dog biscuits and cookies range.

Drools Sausage Treats - Soft, meat-based training treats. The pronounced meat aroma makes these effective as high-value motivators during obedience training. See all dog jerky treats on Supertails.

Drools Supplements

Drools Absolute Skin and Coat - Essential fatty acids, vitamins, and minerals for coat quality and skin health. Visible improvement in coat texture typically appears within 6-8 weeks of consistent use. Browse the full dog skin and coat care range.

Drools Absolute Calcium Tablets - Calcium support for growing large-breed puppies and lactating dogs. Important: do not supplement calcium indiscriminately on top of an already-balanced diet - excess calcium is harmful to large-breed development. Consult your vet first.

Drools Salmon Oil - Omega-3 (EPA and DHA) supplement for cardiovascular health, joint and skin inflammatory support, and coat condition. Can be added directly to dry food. Suitable for both dogs and cats. Browse all dog food supplements and vitamins on Supertails.

Choosing the Right Drools Product

Most Popular Drools Products on Supertails

Why Buy Drools From Supertails?

100% Authentic Products - Every Drools product is sourced directly from Drools' authorised distribution network. Correct manufacture dates, genuine stock.

30-Minute Delivery in Bengaluru, Delhi & Mumbai - 24-hour delivery across select cities India-wide.

Best Prices and Bulk Savings - Regular deals and discounts across the full Drools range. Download the Supertails app for exclusive offers.

Free Vet Consultation - Unsure whether Focus Starter, Focus Puppy, or standard Drools Adult is right for your pet's current life stage? Our in-house vet team can advise based on your pet's age, breed, and health history.

Verified Reviews From Indian Pet Parents - 1,50,000+ pet parents shop on Supertails. Filter Drools reviews by breed to find feedback from dogs like yours.

You Might Also Be Looking For

- Drools Dog Food - the complete Drools dog range

- Drools Dog Wet Food - wet food and gravy for dogs

- Drools Kitten Food - dry and wet food for kittens

- Dog Treats - all dog treat brands on Supertails

- Cat Treats - all cat treat brands on Supertails

- Looking for other brands? Browse all dog food on Supertails

FAQs

Is Drools a good dog food brand in India?

Drools is India's largest homegrown pet food brand by market share. The Focus Super Premium range - no wheat, corn, or soya, real chicken as the primary ingredient - is particularly well-regarded by Indian veterinarians for its quality relative to price. AAFCO-compliant formulation is a strong independent quality signal in the Indian market.

What is the difference between Drools Focus and regular Drools?

Focus Super Premium uses real chicken as over 40% of the formula by weight and excludes wheat, corn, and soya entirely. Standard Drools uses a broader grain base and costs less. Focus is the right choice for dogs with sensitivities or owners who want the best India-made option; standard Drools suits healthy dogs with no sensitivities and a tighter budget.

Is Drools good for puppies?

Yes, provided you use the correct life-stage formula. Focus Starter covers 3 weeks to 3 months; Focus Puppy covers 3 months to 12 months. Both contain DHA and appropriate protein levels for active growth. Do not feed adult Drools to puppies under 12 months. Browse puppy food on Supertails.

Is Drools cat food good?

Drools cat food is a reliable mid-range option above budget Indian cat foods in ingredient quality. All cat formulas contain taurine - the essential amino acid cats cannot produce themselves - making them nutritionally complete for feline health. Browse the full Drools cat food range on Supertails.

Can I feed Drools gravy as a standalone meal?

No. Drools gravy is formulated as a palatability topper for dry food, not a complete standalone diet. Use it mixed into dry kibble at roughly one pouch per serving.

Is Drools Focus grain-free?

The Focus range is wheat-free, corn-free, and soya-free, but it does contain rice and oats. These are digestible whole grains not typically associated with sensitivities. Focus is not grain-free in the absolute sense, but it is free from the specific grains most commonly linked to digestive and coat issues in dogs. If you're looking for options that are completely grain-free, browse grain-free dog food on Supertails.

How do I transition my dog to Drools from another brand?

Transition over 7-10 days: Days 1-3 at 25% Drools / 75% current food; Days 4-6 at 50/50; Days 7-9 at 75% Drools; Day 10 full switch. Slow the transition if you see loose stools or reduced appetite. A probiotic supplement during the switch - available in the dog health and wellness range - helps reduce digestive disruption.

Where is Drools manufactured?

Drools is manufactured in Rajnandgaon, Chhattisgarh, under IB Group facilities - three plants with approximately 89,400 metric tonne annual capacity. Entirely Indian-made and exported to 22+ countries.

Does Drools contain artificial colours or preservatives?

The Focus Super Premium range contains no artificial colours, flavours, or chemical preservatives across all variants. The standard range similarly avoids artificial colours - always verify on individual product labels for the current formulation.